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Promoting Trade, Commerce and Investments between Sweden and Arizona since 1996

Mastering Choice: How to differentiate with consumer decision-making research by Jonathan Pathuis

  • February 27, 2024
  • 5:30 PM - 7:00 PM
  • The Pub at Thunderbird, 401 N 1st St, Phoenix, AZ 85004


Registration is closed

We are excited to announce that Jonathan Pathuis, from Cast&Hue, will be sharing his professional insights into crafting authentic brand experiences that truly resonate with customers.

With his background in digital marketing and a passion for shaping deeply differentiated brand engagements, Jonathan brings to the table an arsenal of insights grounded in Jobs-to-be-Done theory, Systems Thinking, and more.

Why you should attend:

  • Discover the psychological underpinnings of consumer decision-making.
  • Learn firsthand the Jobs-to-be-Done research methodology – a game changer in consumer insight gathering.
  • Hear about real-world applications from a professional who has empowered illustrious clients like OhioHealth, Aetna, and PetSmart, to elevate their market presence.

At this event, the audience will learn strategies to understand decision-making drivers of customers and non-customers in order to build and position differentiated brands. We will start with the psychology behind decision-making, share the theory of the Jobs-to-be-Done research methodology and then share examples of practical applications and outcomes.

The goal will be to educate the audience on how to conduct this consumer research themselves and then leverage the insights to inform marketing and product strategies that are differentiated.

You will learn how to implement consumer insights research in the forms of Jobs-to-be-Done to differentiate your brand in a busy marketplace.

Don't miss this rare opportunity to gain new insights, connect with like-minded individuals, and broaden your understanding of building equitable and inclusive workplaces - that unleashes business creativity.

We will have a networking session before the presentation, and a Q&A session following the speaker. 

Learn more about our speaker:

Please note: This is an non-hosted event

Parking choices:

Street parking is sometimes available outside of Thunderbird.

Parking structures:

  • 200EVB Parking (460N N 3rd St, Phoenix, AZ 85004) - note that you enter from 2nd Street...
  • University Center Parking (92 E Polk St, Phoenix, AZ 85004)
  • Further away, but usually plenty of parking: Arizona Center Parking (401 East Fillmore Street, 496 N 5th St, Phoenix, AZ 85004)
Map of parking choices.

Swedish-American Chamber of Commerce Arizona Inc.

PO Box 5102 | Scottsdale, AZ 85261-5102  USA 

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